Top 5 Beauty Retail Android Apps in the Middle East for Q2 2022

In the second quarter of 2022, beauty retail apps in the Middle East showed varied performance trends on the Android platform. Here’s a closer look at the top five apps, based on data from Sensor Tower.

Nice One | نايس ون experienced notable fluctuations in weekly downloads, with a peak of around 16.9K in mid-April and a low of 5.1K in late May. The app's active user base saw a steady increase from 28.9K at the start of the quarter to 35.4K by the end of June.

Bath&BodyWorks showed a mixed trend in weekly downloads, starting with 4.4K at the end of March and reaching a high of 10.8K in mid-June. Active users also fluctuated, with a notable increase from 18.5K at the end of March to 24.9K by mid-June.

Sephora UAE: Beauty, Makeup had a steady rise in downloads, beginning with 1.8K at the end of March and peaking at 5.7K by the end of June. The app's active user count followed a similar upward trajectory, growing from 9.9K to 14.8K over the same period.

Sephora KSA: Beauty & Makeup also demonstrated growth in weekly downloads, starting at 1.8K in late March and reaching 3.6K by the end of June. Active users increased from 2.6K to 4K during the quarter.

Lastly, همسة ألماس had a varied download trend, with a low of 243 in early May and a peak of 4.9K at the end of June. Despite the fluctuating download numbers, the app maintained a steady presence in the market.

For more detailed insights and comprehensive data, visit Sensor Tower.